The Radio Bureau is a single source for radio advertising, helping media agencies to navigate the New Zealand audio landscape.

Brand Profiles

New Zealand has more radio frequencies per capita than any other country in the world. Our diverse range of radio brands each have a band of loyal listeners, giving advertisers a unique platform to tailor stories to specific target audiences.

Surveys

Information is king. In order to stay ahead of trends and plan the smartest campaigns, access to the latest facts and figures is crucial. GfK’s commercial radio surveys produce invaluable data on who is listening, to what and where.

ORCA

The Outstanding Radio Creative Awards Finalists have been announced!

ORCA is an annual competition to find and celebrate the most effective audio creative on New Zealand commercial radio stations and associated streaming platforms.

Our latest research

DARKENED WEB SLIDERS 39

Radio Reflects An Ever-Evolving Aotearoa

Commercial radio reflects the countries multi-cultural heritage, with listenership made up of 58% NZ Europeans, 13% Māori, 8% Pacific Islander, 5% Indian, 4% Chinese, and 10% other European and Asian ethnicities.

DARKENED WEB SLIDERS 36

The Infinite Dial New Zealand

In the last week, 73% of those age 16+ in New Zealand have listened to AM/FM radio, 70% have listened to online audio, and 30% have listened to a podcast, according to The Infinite Dial, a comprehensive study of digital media consumer behavior.