New Zealand has more radio frequencies per capita than any other country in the world. Our diverse range of radio brands each have a band of loyal listeners, giving advertisers a unique platform to tailor stories to specific target audiences.
Information is king. In order to stay ahead of trends and plan the smartest campaigns, access to the latest facts and figures is crucial. GfK’s commercial radio surveys produce invaluable data on who is listening, to what and where.
Commercial radio reflects the countries multi-cultural heritage, with listenership made up of 58% NZ Europeans, 13% Māori, 8% Pacific Islander, 5% Indian, 4% Chinese, and 10% other European and Asian ethnicities.
In the last week, 73% of those age 16+ in New Zealand have listened to AM/FM radio, 70% have listened to online audio, and 30% have listened to a podcast, according to The Infinite Dial, a comprehensive study of digital media consumer behavior.
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