Finalists for the 2021 Outstanding Radio Creative Awards (ORCA) have today been announced:

VW – Zero To Crazy (New Name)
Matt Williams, Freddie Coltart & Rory McKechnie (DDB)

Fire and Emergency NZ – Firefighters Don’t Like Fire Movies
Hayley Marks & Hugh O’Connor (FCB)

PAK'nSAVE – Meat Hijack
Adam Redmond & Emerson Hunt (FCB)

NZ Police – Enjoy The View
Lauren Southon, Maraea Walker, Slade Gill & Hywel James (FCB)

Partners Life – Unhappily Ever After
Jack Gravatt & Till Dittmers (Special Group)

Judging was based on four criteria: creativity, execution, effectiveness and innovation. The 2021 panel consisted of Maria Devereux (Colenso BBDO), Ralph van Dijk (Eardrum), Lisa Fedyszyn (Special Group), Tony Clewett (Federation) and Kim Ellison (Stanley St).

“This year’s finalists demonstrate more of the fresh, innovative thinking that I’ve come to expect from New Zealand radio. I’d encourage brands and creatives to keep pushing the creative envelope, reflect NZ’s unique voice and make the most of radio’s unlimited possibilities.” - Ralph van Dijk (Eardrum).

Voting will open for the People's Choice Award at 9am on Monday July 19th.

The People’s Choice Award winner will receive a $2,000 cash prize and a $5,000 client radio campaign. The Grand ORCA winner will take home a $10,000 cash prize and a $10,000 client radio campaign.

ORCA winners will be announced over an awards luncheon on Thursday August 12^th at The Matisse Room in Auckland, with a release to follow shortly afterward.